Better World Fashion was born out of a need to do better - socially, environmentally, and for the world. We are working to change our current buy-and-throw-away culture and revolutionizing the way we produce, sell, and own products.
We want to live in a world where consumption isn't associated with negative connotations. We want to spread the message that things don't lose value because they are used. Instead, they can be upcycled to create new value! We love design and fashion, and we want to take you on a journey where together we can help you create a better world.
DANISH DESIGN FOR A BETTER WORLD
Better World Fashion started in Denmark in 2015 with a dream of creating sustainable high-end fashion with minimal impact on the world around us through using reclaimed materials.
We were born on Kickstarter with support from people like you, and we were able to start the production of our very first products: sustainable leather jackets made of 98% upcycled materials, from old leather jackets, plastic bottles, and metal.
Today the product range has expanded, featuring the classic minimalistic functionality of Danish design to include bags, watches, sunglasses, and lifestyle accessories, and our designers are still working on new initiatives. You will find happy owners of our stunning, one-of-a-kind, guilt-free products in over 60 different countries around the world.
What’s going on in the fashion industry?
The world needs change. We consume linearly: produce, buy, and throw out - again and again and again. The time has come for us to create new consumer habits.
WHAT CAN WE DO ABOUT IT?We want to live in a world where consumption is not associated with negative influences. We are creating a new consumer culture in which you can live both fashionably and sustainably.
If all products were created circularly like ours, increasing consumption would not be a problem. With our products, your style can change and evolve frequently, and you can still be a sustainable consumer.
Closed Loop Circularity
We offer a rental subscription option so that you can have more flexibility and your style can evolve with you over time. And even better – each and every Better World Fashion product comes with a lifetime buy-back guarantee: you get 50% off a new Better World Fashion product in the same price category when you return your old product to us.
That way, we can produce new products — created from the materials of your old products.